Well, I guess it’s time to officially, publicly announce that I am no longer operating as the leader of a Multi-VA team.

*sigh* There. It’s out. That feels better.

I gave it a good go. I honestly thought at the time that bigger was better and that by putting together an awesome team I would be able to conquer the world (virtually) but that isn’t exactly what happened.

I found myself consumed under a pile of work – because my team really was amazing. Our clients loved us (thank you) and kept wanting more, more, more!

But I felt like my values were being compromised. I was too busy managing the business to be the wife/mother/person I want Larissa to be.

So there is no more Seven Winds Multi-VA team.  I am working by myself.

That’s right I am only working with Wedding Professionals.  It is important that I focus all of my time and attention on my passion and supporting those who have a “love for weddings.”

There are big changes on the horizon for myself and my business. Changes I’m not quite ready to announce yet, but they are very cool. I now know what I am truly meant to do and I’m working on getting to that place where I am doing just that.

Stay tuned for developments!

Ezines give you the power to increase your marketing contact to thousands more yet does not cost you as much as you do with the traditional direct mail. Other than that, it gives you the ability to position yourself as an expert in your field. But before you can do that, you need to be able to have a well defined target market that will serve as your support group. You need to come up with a list that is made up of quality subscribers who will make excellent customers for yourself. Find out how to use ezines to help you build a larger and more established mailing list for your business.

One great advantage of ezine advertising is that it allows you to have access over someone else’s list. This gives you more opportunity to promote your product and/or services offered.

You need to match your product in an ezine advertising the same products and/or services as you offer. Posting your ad in an ezine that is not relevant to your product will not be helpful. Make your headline attention grabbing for it to be noticed and read. How does this relate to building your list to building your list? you may ask. Having good ezine content will draw more subscribers to your site. You need to grab this opportunity and squeeze in several strategies to help you do that. You can start by offering free products or trial services through your ad. When the subscribers click on your ad, you can have them opt in to your mailing list in exchange for the free offer.

This would mean that they are interested in your product and/or service and can mail them in the future when you offer something new that they might actually like. These people will be your potential customers so you need to build a good relationship with them. Mail them once in a while for free reports, updates, newsletters, and new offers but never spam and flood their mails with your ads. This will technically drive them away. Remember that the larger your list is, the better your chances are to create opportunities of closing business deals to the people you can contact for free and ezine advertising has just helped you attain that.

PS – Don’t forget to sign up for our VA WATER COOLER Newsletter on our home page!

The occurrence of online advertising created a great impact to business owners. Because they feel that internet is largely patronized than any other element in the world at present, most businesses seemed to have dropped the printed advertisements in favor of the online advertising scheme. What they do not realize is that online advertising must not be used as a replacement for print marketing. On the other hand, the two schemes must go hand-in-hand. Direct mail campaigns serve its purpose much more than business owners ordinarily think they do.

One good assumption of using direct mail strategy is that it goes directly to its target market. This target market includes people who you think can easily be convinced to purchase from you. This is one good advantage over online marketing where search engines are overflowing with competition. With direct mails, you are confident that your message will go straight to the hands of who you want to reach. Unlike email marketing where mails are more likely blocked or filtered, you have greater chances of actually reaching potential clients. What’s more is that direct mail campaigns do lead you to building a longer email marketing list.

When you send ad mails to potential clients, include perks like free e-books, reports, coupons, newsletters and such to give them a concrete idea of what you are offering. But, you should add a little twist to that. Have them visit your site before they can avail of the bonuses. This will not only help you increase number of recipients in your email marketing list, it will also give you the chance to quantify responses from your target market. This helps you build rapport with customers who have been driven to your site as a result of direct mail marketing.

In keeping track of your activities related to direct mail marketing, tracking software are available to help you with. This makes tracking of lists, responses, and sales for both online and print ads campaign. You can also do them manually by listing them down yourself if you like. However, tracking software are more reliable most of the time.

Ad mails offer a lot of advantages than just using email marketing. Sometimes it helps when your potential clients can actually get a feel of the material rather than just reading it on their computer screens. Although ad mails are sometimes referred to as junk mails, they are more than just junk. They do actually lead to informing customers of the existence of your products and generally lead to sales. Now who says direct mailing is outdated?